Foreign travelers face regarding the high price of fruit in Japan.

Tradition and Culture

2024.10.20

“Sticker Shock: Why Is Fruit in Japan So Expensive?”: Many foreign travelers are shocked when they see the price of fruit in Japan, such as $100 melons or $30 grapes. The luxury fruit culture and gift-giving tradition behind these prices can be difficult for visitors to understand.
“Struggling to Find Affordable Everyday Fruit”: In Japan, even basic fruits like apples and bananas can be more expensive than in other countries. Travelers may find it challenging to buy fresh fruit on a budget, leading them to skip it altogether.
“Understanding the Culture of Premium Fruit Gifts”: In Japan, certain fruits are considered luxury items and are given as high-quality gifts, often sold in specialty stores with perfect appearance and packaging. This cultural difference can be confusing for travelers who are used to buying fruit as a common, everyday item.
“Difficulty Finding Fruit in Convenience Stores”: While Japanese convenience stores offer a variety of foods, affordable fresh fruit is often limited or only sold in small quantities. Travelers expecting to easily find fruit snacks may struggle to satisfy their cravings without paying a premium.
“Confusion Over Fruit Auctions and Luxury Melons”: Travelers may hear about Japan’s famous fruit auctions where melons are sold for thousands of dollars. The idea of fruit as a status symbol or luxury item may be difficult to comprehend, leading to misconceptions about Japan’s food culture.